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Axe Hair Care Set to Debut in December

New line includes shampoos, conditioners and styling products.

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By: Jamie Matusow

Editor-in-Chief

Axe, a division of Unilever, will roll out Axe Hair in December. The new line will include shampoos, conditioners and styling products. The Axe Hair line includes:

•    Axe Just Clean Shampoo provides a fresh scent and invigorating feel
•    Axe De-Glue Shampoo + Scrub features rock crystals and removes the gunky product build-up blocking guys’ game
•    Axe De-Poof Shampoo features a hydrating Kukui blend and deflates poofy hair
•    Axe Anti-Dandruff Shampoo + Conditioner offers zinc-based dandruff control
•    Axe 2 in 1 Shampoo + Conditioner combines cleansing and conditioning to speed up guys’ clean and their game
•    Axe Just Soft Conditioner leaves hair super soft
•    Axe Messy Look Paste gives hair a messy, just-out-of-bed look
•    Axe Spiked-Up Look Putty gives hair hold without all the hard
•    Axe Clean-Cut Look Pomade gives guys a polished look without appearing wet  
•    Axe Shaggy Look Cream gives longer manes an easy-going look

Axe Hair shampoos and conditioner will retail for $4.99 for a 12-oz. bottle and Axe Hair styling aids will retail for  $6.99 for a 2.64-oz. jar; enough for 75 uses.

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